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Providing premium rate lifestyle content to the Asian
communities in the key urban areas. In particular, celebrity gossip, local news and promotional material |
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Up to date Bollywood News and Content. |
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Key Asian brand leaders are involved, Bobby Friction (Musician), Anita Rani (Channel 4), Nitin Sawnhey (Musician) |
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Marketing the offering in Stardust, Asian Age – through adverts and an online site |
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Requires five five digit short codes - ask about 'Golden Numbers' e.g. 555555, or 333333 |
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Targeted marketing in London, Birmingham and Leicester |
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Key Market segment is 18 - 35 Age Group |
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60% post pay and 40% prepay |
